Indian gaming companies plan to target women as their new set of customers. In India, there are around 12 million women online users, almost one-third of internet users
India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying.
How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
Ironically, the biggest mistake recruiters make when writing a job advertisement is exactly the same as that made by poor applicants they just don't sell themselves.
While the traditional masala portfolio continues to hold its sway, the brand is up against stiff competition from food delivery apps and the thriving community of restaurants that they support for its ready-to-cook and ready-to-eat fare.
Fourteen members of the staff of the Lahore office of the Federal Investigation Agency (FIA) of Pakistan and 10 others were killed in two explosions by suicide bombers in Lahore on Tuesday. One of their targets was the local headquarters of the FIA in which 14 members of the staff and six others were killed. The second target was an office of an advertising agency in a residential area in which four persons, two of them children, were killed.
Credited with introducing eight new brands from the stable of the world's largest liquor maker Diageo Plc, Asif Adil, the managing director of its India subsidiary, Diageo India Pvt Ltd, has set himself a target of achieving a sales turnover of over Rs 4,000 crore (Rs 40 billion) in India in three years.
Youth is one of the largest consumer groups in India. Every brand is trying to reach out to them. Read here to find out, which brand was successful in its attempt to connect with the youth.
With the price of a cylinder touching Rs 800, it's becoming increasingly unaffordable to an already price-sensitive population, threatening to risk one of the most-celebrated campaigns of the Modi regime, reports Twesh Mishra.
Being a young country, it's kinda obvious that a lot of advertisements would have young Indians as their target audience. These two ads however, we felt, stood out amongst the rest.
Being a young country, it's kinda obvious that a lot of advertisements would have young Indians as their target audience. These two ads however, we felt, stood out amongst the rest.
Being a young country, it's kinda obvious that a lot of advertisements would have young Indians as their target audience. These two ads however, we felt, stood out amongst the rest.
Nicolas Franchet, Facebook's global head of retail and e-commerce, talks to Business Standard about how the company can help e-commerce firms target customers.
The move marks a significant ramping up of one of Facebook's most closely watched new advertising products, which analysts believe could help the Internet company capture a bigger slice of lucrative brand advertising budgets.
Here's your chance to vote for the salesmanship skills of your favourite Bollywood power couple.
The Pakistan Democratic Movement, an alliance of 11 opposition parties formed on September 20, has launched a three-phased anti-government movement under an "action plan" to remove the Khan-led Pakistan Tehreek-e-Insaaf government.
Facebook CEO Mark Zuckerberg has said steps taken by the social media giant have helped protect the integrity of more than 200 different elections around the world, including in India, and have also played an important role in stopping abuse ahead of US elections.
Beyond 'eat something before your workout', take their advice with a pinch of salt, warns Jyoti Dabas.
'I could see the silhouettes of three men on the sixth floor.' 'I pointed them out to the NSG personnel standing beside me and suggested they take them out.' 'They did not have the clearance to fire.'
The banned Chinese apps, which include TikTok, Shareit and UC Browser, earn revenue mainly from online advertisements, subscriptions, and commissions for selling products. India is the biggest driver of these Chinese apps due to the population. The ban on the 59 Chinese apps will negatively affect the valuations of the companies, especially those going for IPO.
'They have all committed that during campaign period, they will not allow anything which is adversely effecting level playing field be allowed on their platforms'
From Chief Minister EK Palaniswami to Seeman to TTV Dhinakaran to elder brother M K Azhagiri, everyone's favourite target these days seems to the DMK chief Stalin, which is good news in an election year, but that doesn't mean he is going to sweep the polls, says N Sathiya Moorthy.
Joveo is not like Monster or Naukri.com!
Unlike Pepsi's Kendell Jenner ad, Tata Tea's Jaago Re campaigns were careful not to insert its product in the ad's storyline and they targeted topics on which there was near unanimity of outrage.
The aim is to reduce working expense by about 15 per cent.
The ability to make out fake news from real could save the coming generations a huge amount of conflict and heartburn, says Vanita Kohli-Khandekar.
The company plans to overhaul business and rationalise costs in a bid to reach parent Unilever's new profit targets, reports Viveat Susan Pinto.
The government by mid-January will appoint merchant bankers for the mega Rs 13,500 crore (Rs 135 billion) public offering of Oil and Natural Gas Corp (ONGC), which is targeted to hit the market in March.
One of the major challenges before the government is that the annual average refill by a PMUY consumer is 3.28 cylinders compared to seven for others.
Check out some of the stocks that will react on the basis of their numbers in the near term.
Be heard without screaming; be visible without cluttering.
It is intriguing that the CBI has shown little interest in the most scandalous and biggest collective investment scheme ever, from the Sahara group, asserts Debashis Basu.
Company aims to build five Rs 100 cr-plus brands and launch products from South African arm in domestic market
'If someone is consistently horrible to you, for me, I would ask myself, what am I doing?' 'Why am I continuously putting myself as a target for this?'
Akhilesh was referring to the advertisement in which Bachchan is seen inviting tourists to visit the Wild Ass Sanctuary located in Little Rann of Kutch in the state.
